It’s clearly a matter of what the market will bear, especially if people are misled into thinking they’re getting something that is worth more money. For instance, the typical McD’s beef eater isn’t all that concerned about what he eats. On the other hand, a person who wants chicken at McDonald’s is perhaps […]
Written on Friday, July 11th, 2008 by judeduffy :: 0 comments to this post
It’s clearly a matter of what the market will bear, especially if people are misled into thinking they’re getting something that is worth more money. For instance, the typical McD’s beef eater isn’t all that concerned about what he eats. On the other hand, a person who wants chicken at McDonald’s is perhaps more fastidious, and won’t be easily led into eating something else. So they’ll pay more to get what they want.
There is nothing healthy about McD’s chicken sandwiches. Most all of them (I realize there are a couple minor exceptions) are breaded and deep-fried, which means they are nothing but grease-soaked pucks with a chicken center. The grilled one is probably marginally less greasy, but come on, it’s still McDonalds. Notice that McD’s doesn’t really market them as healthy, they only market them in a more bourgeois manner.
Those silly gourmet chicken sandwiches at McD’s are just an attempt of theirs to increase margins on food. Didn’t you notice over the past…oh about 2 years now, how the prices of fast food went through the roof (in the U.S. at least)? I mean, prices doubled in no time. Along with this came an emphasis on various new items that always cost more than the old items did, such as those new chicken sandwiches, which have nothing to recommend themselves over anything else on the menu. McD’s does have the ol’ McChicken sandwich for sale still, for $1, but I never see it posted on the menu (you have to ask for it).
A month ago, I spent an insane near-$9 at Carl’s Jr. on a hamburger, fries and drink. This customer-gouging isn’t going to go on much longer, and in the past month I have seen the proof: Nearly every fast-food joint I’ve been in is handing out coupons, and my local BK is offering daily combo specials for $3.59.
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